6 Lessons to Learn from Growth Hacking Strategies of Indian E-Commerce Companies

Growth Hacking as a concept

Read on to find out the easiest example of understanding growth hacking concept.

You want to execute an email campaign to the list of registered users on your platform. You’ve executed it by deploying the best possible actions – incorporating responsive designs, attractive graphics, delivery schedule but it turns out that the customer did not open the sent email.

Now what? What could be the reason that it has failed to make the customer take note of it?

This is how growth hackers will answer- “Tweak the “SUBJECT LINE” and alter the Time of delivery.

Growth hacking in a nutshell

It is a myth that growth hacking is required only for the initial stage of your start-up or midsized organization. The simple rule is – if you need growth, you need growth hacking techniques.

For a start-up, it is essential to achieve product traction. A Mid-sized company which already has achieved product traction needs possible ways of generating revenue and engaging the current users; and companies who have acquired few users need recurring or repeat business. So what is one solution which is commonly applicable for all these different kinds of organizations?  It is Growth Hacking

Another myth that surrounds growth hacking is its nature. The truth is that it is not just about it as a part of Marketing. Instead it is the intersection of “Product, Marketing & Analytics” along with learning & sharing the analytics.

The easiest and apt definition of growth hacking would be “You do an activity for a purpose; the purpose which in turn defines the further action of your startup”